A smooth-working, responsive, mobile-friendly website with a custom CMS to handle all types of content for the British GameDev community
SUBJECT MATTER
Ukie is a community website for game developers from the UK. The website’s primary purpose is to support the members, providing networking opportunities and industry-related news. Another strategic direction is education and guidance, for which the website Ukiepedia was built. The monetization model of Ukie is a subscription.
Our client provided UX/UI prototypes and tasked us to build a mobile-friendly website that helps reach the target audience and convert them into paying members.
Ukie is a community website for game developers from the UK. The website’s primary purpose is to support the members, providing networking opportunities and industry-related news. Another strategic direction is education and guidance, for which the website Ukiepedia was built. The monetization model of Ukie is a subscription.
Our client provided UX/UI prototypes and tasked us to build a mobile-friendly website that helps reach the target audience and convert them into paying members.
CHALLENGES
The main challenge was to bring more members compared to the website’s older version. Our solution included the following:
- Realize a clear, intuitive user interface based on the designer’s prototypes
- Create a mobile-focused website, as over 60% of users browse from mobile devices
- Implement a wiki for educational content
- Optimize page loads to boost SEO
One more challenge was to optimize the procRead also: ess of website administration:
- Implement an easy-to-use Content Management System (CMS)
- Build a preview feature for admins
In addition to this, our client wanted to optimize expenses on the website development. We involved Fullstack devs and used the CI/CD methods (based on the cloud platform Heroku) to save the budget by speeding up a circle of implementation and testing.
SCOPE OF WORK
- Implementing a CMS system based on ActiveAdmin
- Building a preview feature (for all content and its parts)
- Creating a wiki using the MediaWiki engine
- Developing a full-fledged mobile version (web app)
- Migrating all content from the website’s earlier version
- Optimizing page load time
WHAT WE PERFORMED
Duration:
9 months
Goals
Ukie makes money providing insights, events, and bonuses for businesses:
- Attracting new visitors- Converting visits into memberships- Users spending more time on Ukie- Adding new features and sections
Team:
Fullstack – 2PM – 1
Results
A new version of our client’s website performs successfully, resulting in:
- 48% increase in organic traffic- Conversion doubled (from 11% to 20%)- Average session duration rose from 2 to 5 min- We prepared the basis for Ukie’s future growth
IMPLEMENTED FEATURES
Content Management System (CMS)
Admins can add and remove any type of content (text, video, photo)
Content preview tool
Website admins can check any part of content before publishing
Wiki
Admins can add, edit, and remove articles about the Ukie community
Page load optimization
We decreased page load time from 4.3 sec to 2.5 sec
Content migration
We have successfully moved all the content from the website’s earlier version
Web application
The website has a full-fledged mobile version because community members often visit from smartphones
TECHNOLOGY STACK
React/Redux
Ruby On Rails
ActiveAdmin
PostgreSQL
Mediawiki
Webpack
AWS
Heroku
HTML5
CSS3
NPM
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