13 min
Dec 14 2020
Artem L
Artem LBusiness analyst
Danil L
Danil LWeb Developer
Over the past decade, the world has been smoothly transitioning and getting used to interacting with the online environment. Because of COVID-2019, all people became more familiar with the capabilities of the software and began to develop actively. As a result, entrepreneurs who did not take care of their business having a web application were left without clients and suffered great financial losses. This reflects the tendency that the future of any business (especially those related to the sale of goods and services) can no longer be fully implemented without the use of modern information technologies.
Why does a business need to develop a web application? Web application development is a relevant solution that will help entrepreneurs:
However, in order to a web application to satisfy all of the listed possibilities, a professional and experienced team of web developers should take over its creation.


Almost every country in the world has web development teams ready to create a web application for you. However, remember the value for money.
When you start looking for a team, you will find a number of divisions that must be considered, as they form the price and quality of the final web application. The split data is segmented according to the following criteria:

Who to hire for web development

Who is the best to develop a web application: software companies, freelancers or websites with a ready-made solution? Each of the listed types should be reviewed separately.
Software development companies. These are specialized firms that recruit programmers staff based on their experience, skills and efficiency. Choosing this option, who wishes to create a web application will be offered a team that is able to satisfy all the wishes of the client (the team is often formed specifically for a custom application in order to achieve maximum efficiency).
At the same time, the company will provide data on the team's experience in the web applications they have already created. This will provide an opportunity to study the quality of work on existing examples. This type of cooperation fits the definition of a dedicated team, because taking your project, the company undertakes to:
Other features of working with a company that develops a web application is the country where the company is located. More details on these can be found below in the article.
Freelancers. These are programmers who works remotely and most often alone. A freelance programmer is only suitable for creating a web application or a separate function of an application if he is experienced.
Freelance developers can work with a client on a contract similar to a company that specializes in software development. However, most of the freelancers prefer to take work without a formal contract, which takes its own risks for the client, and even for himself. The most common risks in working with freelancers without a contract are:
Of course, interaction with freelancers is not always problematic. However, it should be understood that freelancers work for themselves and often alone. That is, if you want a well-designed web application with great functionality, then a freelance programmer needs to spend more time developing it.
At the same time, in software development teams, each team member can take on certain stages of web application development. This reduces the time to create a project.
A website with a ready-made solution. These sites provide lightweight templates for you to beautifully design your site and use the tools provided by the site. They have a number of divisions that help you to choose a template for a specific type of business:
goods / services / personality / blog
Such applications provide extremely limited functionality and can be useful only if a person wants to practice working with a web application and decide what he needs when working with a web application.
For example, after creating a site according to a template and starting work in it, functional imperfections may surface. The Exceed Team advises to write down all these nuances so that when developing a full-fledged website, an experienced team of programmers would take them into account and add them to the web application.
If a person who wants to create a web application believes that ready-made solutions are able to fully satisfy his needs, then most likely he will face the following risks and limitations:
Knowing these categories of developers, you can foresee the outcome of cooperation and choose the most convenient solution for yourself.

How does the country of the development team affect the value for money?

Its development within an acceptable time frame can be provided by a development team working for a specialized company. However, if a person turns to a company or freelancers to develop a website, regionality also affects the work and the final product.
To have a high-quality business, you need a quality web application.
When you are going to choose the country, the criteria for your choice should be based on the following unspoken rules:
According to the rating collected every year by the HackerRank resource, the top five countries with the best web developers in 2020 include:
  1. People's Republic of China
  2. Russian Federation
  3. Poland
  4. Switzerland
  5. Hungary
According to the SkillValue portal, the top countries for 2020 for hiring a development team are:
  1. Slovakia;
  2. Mexico;
  3. Poland;
  4. Hungary;
  5. Ukraine.
Of course, if you look at the world map, then each of the continents is able to provide its top countries that are able to provide the highest quality services for the development of a web application.
If you take a short excursion, then the highest quality, but also the most expensive in terms of the cost of developing web applications, are the teams from the countries of North America - the USA and Canada. The fee can be over $ 100 per hour of work.
The countries of Eastern Europe are becoming more and more attractive every year for those wishing to create a web application. Stand out the eastern part of Europe for the ratio of low price and high quality, such countries as Ukraine, Russia, Poland, Hungary, Belarus and others. For example, Ukraine charges an average of $ 25-49 per hour, Russia charges $ 20-35 per hour, which is much more economy-sized, than the United States.
The countries of the Asian continent have a very strong leader in the production of software - China. The average hourly pay for those who want to contact Chinese developers is $ 24-35 per hour. India, on the other hand, has over 5 million developers providing their services for $ 18-25 per hour.
Also countries such as India, Philippines, Indonesia, etc. stand out in this market. In many of these countries, wages are even lower than in China or Eastern Europe. However, many note the quality issue of the web applications released.
Countries in South America and Africa are known to have variable quality levels (from very good to medium). Among these countries, there are market leaders in software development:
Prices for these countries range from $ 30-50 per hour (South America) and $ 40-50 per hour (Africa).
Knowing the cultural characteristics of these countries and the level of IT education, you can choose the most suitable team that is able to create high-quality software at an affordable price for you.
Having decided on the odd one and choosing the right web application development company, there are a few more steps to take to help developers understand your idea.


When you have found a team to finally make sure that the programmers are competent, you should ask them a number of questions:
  1. Has your team worked on similar projects before?
  2. What technologies can your team use during development?
  3. How many people are in the development team?
  4. What additional interactions can the development team provide from joint cooperation: consultations, maintaining quality standards, etc.
  5. How can you check the current work during the development of a web application?
  6. What will be the actions if the final result does not fit the original vision of the project?
  7. What are the deadlines for creating a web application?
  8. Can your team offer a unique solution when developing a web application?
And many other questions that may arise during the discussion of the project with the team. Often, all the details described are specified in the contract for the development of a web application.
The contract is a guarantee of what both parties are obliged to do and what to do in the event if everything did not go according to the plan. Teams of programmers that avoid drafting a contract should be worried.
Also, any person who wants to create their own software needs to understand that success in development can be achieved only from his direct participation. Direct participation assumes the following actions from the web application customer:


The described strategy makes it clear that the customer must come to the team of programmers with the project documentation. This means that certain actions must be taken before contacting the web application development company and after

Before searching for the web application development team

This is a description of the purpose, structure, scope of the project, the desired technical equipment and other information related to the project (which can be adjusted when starting negotiations with the development team).
The first thing that is indicated in this kind of project is the goal. The goal is to build an understanding of the project level (easy, medium, difficult or mixed).
  1. Lightweight Web Project - Create a simple web application with a simple set of tools to interact with. Or integrating additional functions (plugins) into an existing site.
  2. Medium web project - projects that require integration with other web applications and a significant expansion of the site's functionality. Examples of such web applications are online shopping, which includes a wide range of interactions: chats, custom carts, payment gateways, etc.
  3. Complex web project- projects that involve a large flow of users and their interaction within the application: exchange of text, voice and video messages / files, etc. An example of such projects are social networks with cloud storage interaction, etc.
  4. Mixed web project - Can be a combination of the above web projects. For example, a customer needs an easy addition to an existing site and at the same time integrate cloud storage into a web application.
If you still do not understand what kind of project is needed, it is worth describing what business goals the creation / addition of a web application pursues with one or another update.
Business goals are the tasks that need to be solved in order to improve the conduct of business and achieve its main goal - making a profit.
Based on the experience of Exceed Team, customers most often turn to the creation/improvement of their web application to achieve the following business goals:
From the described goals, business tasks and the level of the web project, an understanding is built which developers you need and which technology stack needs to be assembled.
As in any profession, programmers are divided into categories according to their skills and working methods. So, having decided on the criteria above, you can choose the appropriate category of developers:
  1. Frontend Developer - this developer works with website design and writes its code. His job is to work out the interaction of the site with the visitors of the web application (correct clicking on links, harmonious and simple design of the functionality, design, etc.);
  2. Back-End Developer - This type of developers who work with the back end of a web application. The developer needs to write efficient code that responds quickly to a command request. On these developers, the entire internal part of the site;
  3. Fullstack Developer (full stack developers) - these developers can create a website completely and have both Frontend and Back-End development skills.
The choice of a specialist depends on your resources. This is how universal programmers value their services more. There is also a division of programmers according to the programming languages in which they write programs. A team of web developers will help you to find the best programming language and the specialists you need to write it.

Actions after contacting the web application development team:

This step is detailed above in the article. Once you have found the right team, you need to learn from their experience by asking a series of key questions. You should be alerted:
  1. Evasive answers;
  2. Difficulty finding the web applications that the team says they have developed;
  3. No desiring to enter into an agreement to create a web application.
At this stage, you provide the customer with the project documentation that you have drawn up and start a discussion about it. Based on the specifics of the client's wishes, the software development company selects the required team composition depending on the complexity of your project.
The composition of the team is also influenced by the choice of the working model:
**Project Based Model*. All responsibility for technical solutions and web project management rests with the developers. Contains a predefined list of tasks, scope and time frame. Extended team. Responsibility, management and control over the development of a web project lies with the customer. Within the web development team, usually with such a model, a person responsible from the customer's organization is placed. The person in charge monitors and clarifies the current stage of the project. This form allows you to stay within budget when creating large projects. Mixed team. This type is suitable if you have your own programmers but want to hire a team from the company to create complex web site updates. For example, cloud storage integration, video calling, etc. This interaction saves time and money as the work is done jointly. Responsibility for the project is divided according to the drawn up contract.
The contract is drawn up after discussing all the details. It stipulates a payment model for developers:
  1. Fixed price. Suitable for creating the only site function.
  2. Pay as You Go. Payment for the time and materials that were spent during the development of the web application.
  3. Hourly payment. Payment tied to the time to create the project. The price is formed depending on the time spent.
Each country and company may have its own forms and nuances in the remuneration of web developers. The listed models are one of the most common in the world.
From this stage, all that remains for the customer of the web application is to control the current stages of development.
The stages may differ depending on the type and complexity of the project. However, there is a general form that will help the customer to navigate and understand at what stage the work is going on and how much is left for the team to work on the web application.
  1. Description of the technical task. The documentation and all additional points that were discussed during the creation of the contract are translated into technical terminology. This allows developers to quickly understand the level of work and get started on the assignment.
  2. Creation of navigation and design is the initial model of the site. Drawing site design and typical elements of a web application. Here you can create a "skeleton", create a menu view, place site objects, etc.
  3. Description of structural elements in the layout language. The view that the designer marked, the developer brings to the working view using markup languages.
  4. Programming. The programmer writes code for each of the selected function, allowing it to interact with it, make transitions, create automatic functions, etc. A very voluminous stage, which is internally divided into many tasks.
  5. First testing of the project. First test of what was created. But there is still a lot to be done before the project is completed.
  6. Installation. At this point, the web application is bound to the server and configured for optimal performance.
  7. Final test. Identification of all types of errors and their correction before the delivery of the finished web application to the customer. If the tester finds errors, he writes them out and sends them to the programmers who are working on fixing them.
  8. Delivery of the web application. At this stage, all errors are corrected, the work is checked and the customer is studying the finished product. Whether all wishes are met, whether everything continues to work effectively. If all these criteria work, then the customer is explained how he can work with the web application.
This concludes the work of the web application development team.


This article was written by Exceed Team with the aim of ensuring that everyone who wants to create their own web application does not feel fear of misunderstanding the structure of the work and does not become a victim of dishonest developers.
If you have any questions and want to know more details about what solutions in creating a web application are fit for you — contact us.
Most popular questions

What are the widely spread development models?

If you want to make a website or app you can search for software companies or freelance designers and developers. The third opportunity is a ready-made solution with basic functionality.

What goals are achievable with web development?

  • Gathering an audience in one place
  • Data collection and analytics
  • Maximization of web presence
  • Improving logistic processes
  • Business advertising
  • Brand development
  • Additional income

What are the typical payment models in web development?

If you need to create only one function or a landing page, you can choose the fixed price. When you pay for development services beforehand, it's a pay-as-you-go model. The most popular version is hourly payment, tied to the time to create a project.
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