TOURISM

Why create a travel app

Global tourism had been an impact of COVID-19  in 2020 and stopped in fact. The United Nations World Tourism Organization (UNWTO) announced a reduction in the world tourism to levels of 1990 (72%). This situation lasted for 10 months in 2020. The recession was in the countries of Asia and Europe. In total, in 2020, world tourism suffered losses of $ 935 billion.
Is the creation of an application for tourism actual?
For more than ten years of active development of global logistics, people have become accustomed to travel. In the summer of 2020, many countries allowed domestic travel for their citizens. Quarantine has not become a reason for many people to give up their summer adventures. To the end of 2020, global tourism is only gaining momentum.
UNWTO The United Nations believes that the return of world tourism indicators to the past parameters is inevitable. Because of the recession of profits, many tourist countries are trying to create the most favorable conditions for attracting tourists back.
All of these factors reflect the actuality in developing a user-friendly application for tourists and travel businesses.
When you are traveling you trust your phone. Because it's both a guide, a translator and an advisor at the same time. Who needs a travel app:
In order to create a unique application for tourism, it is worthwhile to study this industry and familiarize yourself with existing applications. The “Exceed Team” has written a travel app industry analysis for you.
Travel app revenue is consist of the following sources:
Each of the listed monetization options can be connected with each other. Perhaps as you read this article, you have come up with a new travel business proposal that generates a completely different kind of income. However, in order to come up with a new idea in the industry, it is worth studying current trends.
1. Online booking
Some people like to travel “when the opportunity knocks”. Others may be sent on an emergency trip. Still others, spontaneously set off on a journey for family deals. There may be many examples, but they all have one thing in common - none of these people planned the trip. Specially for this group of people the offer from hotels with ability to book quickly for any time will be actual. The client can book a room at the hotel directly during the trip to the destination.
2. Instant secure mobile payment
Modern tourists want to pay for the booked room and deal with accommodation and rest upon arrival. Paying for the apartment as soon as it is selected by the person inside the app is the most needed trend in the industry.
3. Personalization
The consumer is accustomed to personalizing what the most popular applications adapt to his preferences. Travel apps are expected the same. The program remembers what conditions, budget and place for traveling the tourist chooses most often and offers various options for hotels/rest/route according to his tastes.
4. Full functionality
Most of the hotels have their own websites. However, their potential customers have moved from computers to mobile phones. Many representatives of business tourism don't want to pay for creating their own mobile application. This is true for small and medium-sized businesses. An application is able to provide entrepreneurs with full functionality and a platform with an interested audience - this is what the tourism business needs. This can be done by giving the entrepreneur a personal account of the hotel/hostel and giving him many functions. A number of features may be available to entrepreneurs using a subscription.
5. Voice control
In the United States, voice control is becoming more and more popular: ordering groceries at home, calling a taxi, etc. In other countries, the popularity of voice assistants and their integration with people's lives are only developing.
The opportunity to book a hotel room and choose the right option for a price using your voice is a convenient option for many owners of smart speakers and voice assistants. In the near future, such features are going to appear in travel applications in the United States and Canada.
6. Communication
A pleasant experience is what can motivate a tourist to return. Entrepreneurs want to provide comfort so tourists can easily get to them, spend time with them and leave the vacation place without any problems. Previously, travel agents could direct everything to this. Now tourism applications carry out constant communication with the tourist.
They can tell you the place of the trip, how to get there, and where is the best place to stay, what is interesting in this location, where you can buy food, etc. For entrepreneurs, this communication is important and they are ready to be active in the application in order to attract customers and stay with them before, during and after their holidays.
7. Tourists from outside the hotels
Not all tourists prefer to visit hotels. Many people choose a tent and a navigator as the main components of their trip. For such tourists, travel apps can also be helpful. For instance:
8. Blockchain
Blockchain technology in the travel business helps to track baggage and room status (busy/free). It is already used by big brands of hotels, cinemas, etc. Mass integration of technology into the work of tourist applications is only a matter of time.
9. Online excursion
Photographs are important for many users before deciding on the choice of hotel and the place where they are going to go. But often dishonest travel business owners will show better room than a visitor would expect. The introduction of the possibility of online excursions into the application will allow you to see the selected room in 360 degrees. An example of using this technology: thanks to photos of Google maps, you can navigate the streets of all cities in the world.
Before describing advanced features for travel applications, you need to know the basic ones.
Basic functions of travel apps:
These functions are expected to be shown by the user in the 2021 travel application. Now, let's describe the advanced functionality you may want to place in your own travel application:
These were advanced features, many of which could be integrated into travel applications. However, most of the existing applications still don't have the listed functions. Perhaps, placing them in your application, you will attract more people and set a new level for the entire travel industry.
It is worth studying the market actual leaders for 2021 to develop a tourism application. This will help you to come up with a unique idea and stand out from the competition.
Travel apps come in a variety of ways. Some weren't originally created as tourism apps, but eventually became very convenient for travelers.
These lists are organized by category. Best travel apps:
1. Travel planning:
2. Searching flights to visit a travel destination:
3. Maps and movements:
4. Search for a hotel:
5. Food:
6. Finance:
7. Translators:
8. Connection
9. Meeting with people/activities/help/romantic dating:
10. It can be useful:
Many surprises can happen while traveling. The final selection of apps is designed for travelers to help them in a variety of situations.
It was the most popular travel and leisure app. The “Exceed Team” wishes you some inspiration for your travel app idea.
We told you about many applications in our article. Some of them are directly related to tourism, others are indirect. Describing a common technology stack for a travel application isn't an easy task, because the stack depends on your idea.
Answer the following questions:
Answers to these questions will help you to define the mission and purpose of the application and accurately articulate its functions. The following parts of the technology stack will help you to understand what features can be integrated into your application and make development easier.
  1. Model-View-Controller - a scheme for dividing application data into three categories: model, view, and controller. This division allows you to sort information that only tourists or business owners can.
  2. Electronic portfolio - allows you to create an account and track its progress within the application. Watch account reviews, replenishment of information, change of avatar, etc.
  3. Payment gateways. This is a generalized concept of different payment methods and systems that can be applied on the site for the convenience of the buyer paying without leaving the site.
  4. Elastic search. Allows you to navigate the application and quickly find the necessary information for any user.
  5. Search filters. The search is better within the configured application and more chances that the tourist will find the service or actual information. Elastic search with a system of filters by categories will help the user to find what he wants faster.
  6. Cloud services. These services store all the information that happens in the software and support its operation in terms of exchanging, managing and retrieving data.
  7. API is an application integration tool (interaction one program with another)
  8. Content Delivery Network - allows you to support communication and file sharing between users.
  9. AI (artificial intelligence) - facilitates the collection of statistical data, maintains and implements the work of chat bots, pushes a certain user with the necessary advertising, forms ratings, etc.
  10. System of recommendations. Thanks to AI and collected statistics about the movement of a specific account within the application. This allows you to form recommendations and increase the chance of making a deal.
  11. WebRTC. The tool helps you to create and use chats, voice messages and real-time video calling within the app, making communication easy. Also WebRTC organizes a staging database.
  12. Text editors. Text materials for studying and posting them for reading are essential for writing. It has the ability to place illustrations, graphs, etc. inside the article. You can read the article in audio format, combined with AI.
  13. SEO. An optimization tool allows the application to appear among the first in search queries in various browsers. It is based on elastic search, as well as the use of keywords and their consolidation in search engines.
  14. IVR. This technology provides an automated telephony system allowing subscribers to interact using voice and DTMF signals.
  15. GPS. The Google Geolocation API allows you to get data about the location of the tourist. An irreplaceable feature in most tourist applications.
  16. Search for travel / transport / hotel / catering and recreation establishments. This function uses GPS technology, which allows you to see a map of the area, the distance of the nearest coffee, taxi, hotel, etc.
  17. Twilio - Voice notifications and messages.This feature helps improve voice messages and notifications to remind you of certain app news.
  18. Chat. This function helps communication between the users of the application.
  19. Rating. Introduced among tourists or hotel owners - they can study each other before deciding on cooperation. Possible thanks to the feedback system, rating by reactions and AI information gathering.
There are a number of other functions that can be used in tourism applications.
Travel apps use all possible platforms:
Each of these systems uses its own programming languages. Here are the most common ones:
For applications focused on the mobile platform (Android and iOS):
For web-based applications:
When you set your goal, it will be easier for you to choose the technology stack of the project. Now, you need to figure out exactly how to develop your application. In this case, you have three options:
  1. Develop an application for yourself. Doing this, you need to start learning a suitable programming language. What programming language is suitable and for what purposes you can find out by studying our blog.
  2. Search for freelancers to develop a tourism application.
  3. Hire a development team.
Why hiring freelancers is a risky step and how to choose a quality development team, we wrote the article “All you need to know to hire dedicated web developers”.
A brief structure of the article “All you need to know to hire dedicated web developers”. will be shown below so you can imagine the general algorithm of the development team.
The team for creating a tourism application should consist of experienced programmers who has knowledge and experience in developing various applications. So, following the experience of the Exceed Team development, the team is built on the basis of the following stages of creating such a project:
  1. Software architecture planning. This function is built by specialists on the basis of business data, which was selected by a client to create an application for tourism. This is the formation of what functions are needed in the application, and which will be redundant, etc.
  2. Earlier application planning. The development team of the program describes exactly what manipulations they need to do to establish the work of the described project and in what terms.
  3. Development of the first version of the application. You can call this stage “pen test”, when the work created application features is being studied, but the general plan hasn't yet been completed.
  4. Quality assurance and application test. This point is pre-final, when the application passes various tests and identifies all possible problems before putting it into operation.
  5. Delivery of the application and launching its work. The application is ready and able to carry out all the functions created in it.
We recommend reading our article “All you need to know to hire dedicated web developers”. for a more detailed algorithm and team composition.
All these stages can provide only a team which has a variety of experience and programming languages. Such teams are assembled on the basis of the Exceed Team over the years of work in the company and the creation of a variety of software.
Returning to tourism applications at the beginning of the article, we described in detail why creating such an application is actual. However, let's review the general tourism trend in 2021.
1. Many people choose not to travel long trips to other countries, preferring to travel to neighboring states or within their own country.
This happens because of the continuation of the COVID-19 situation and various strikes that broke out in various countries in 2020. People don't want to take risks, however, sitting still is not in their plans. Therefore, we recommend creating an application that will take into account the regionality of your users. You should pay attention to the geolocation technology and try the application at the beginning within your country.
2. Because of the situation with oil prices in early 2020 and the subsequent unrest on the stock exchange, many people are afraid of an economic crisis.
This encourages people to buy goods that are more in demand for them at the price that they have now. On the one hand, people will try to improve their living conditions. On the other hand, make your dreams come true at the prices that are now. And for many people, such dreams are associated with travel.
3. According to the forecast of the United Nations World Tourism Organization (UNWTO), by 2022, due to massive relaxation of restrictions associated with the epidemic, world tourism will increase.
Of course, such a state of travel business may not come. However, many experts suggest a series of mass migrations. This is due to various worries and desires of people to temporarily move to other places of residence.
These were three main themes that dominate the tourism application market.
The key success model of any travel app is its idea.
Each of the applications we have listed in this article has gained its success due to:
Examples of successful applications for tourism include:
We have described success stories in a separate article in the section “Best travel application examples”. For Exceed Team is more important that you consciously approach the development of your idea. The main thing isn’t to be afraid to experiment.
The Exceed Team is ready to implement any of your ideas. If your future application contains a novelty in this area of business, we are ready to present you a unique solution. You will receive a ready-made application on any device.
Contact us for more details on tourism app development.
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