Today, people always address new technologies to find something for a living. Buyers look for new houses to live in or to make an investment. According to the National Association of Realtors, more than 50% of buyers found their homes online, while only 28% found them through an agent. This means real estate agents have to compete with online real estate platforms — or use them to their advantage and attract more clients. In this article, we’ll analyze the reasons why a real estate agency should create and establish an online presence. This all starts with a website filled with good content that shows its competencies, as well as a range of services, cases, and references. We’ll review the best websites for real estate agents and share our experience in developing a successful page.
Table of contents
The structure of the best real estate agent websites
Real estate agent website examples
The structure of the best real estate agent websites
What is a real estate agency website? It is an Internet page where a company posts and updates information about its experience, presents available offers and tracks the best ones. Essentially, it’s a lead magnet. Such a website’s primary function is to present a particular agency and convince a buyer to trust it. Also, companies can help their clients look for the property — this way, a buyer knows the houses your team handles, which leads to a potential deal. The best real estate websites for agents fall under a premium category — the cost of the purchase is incredibly high, and realtors demonstrate all their expertise and accomplishments to buyers. In this field, establishing trust is crucial for your sales. Let’s take a look at the main features of the real estate agency website that can be executed even with a limited budget.
Internet data index
Internet data index, also known as IDX distribution, pulls data from existing real estate listings and displays them on real estate agencies’ sites. Top real estate agent websites use their online pages to help their clients find accommodation options, and immediately offer their assistance with closing a deal on a particular building. Realtors don’t have to create listings or contact owners — they will just collect already existing data.
Front-end listing uploads
Real estate agents can build direct contact with property sellers by allowing them to submit their offers. Front-end listings allow users to become content submitters after the registration — and the company will immediately receive notifications about the offer. Users, who are looking for the property, will be able to get unique advertising offers and contact responsible agents.
In real estate, images are the most valuable source of information for the customer. Users should be able to see real, not computer-generated pictures of published properties to get a view from different angles. The gallery should allow zooming in and out while keeping high image quality. However, it’s better to use file compression to keep a minimal page load speed.
The potential buyer isn’t just investing in the object, but in the surrounding infrastructure as well. Be sure to display open space and amenities for each object, provide detailed filters, and require sellers to provide additional information.
Social media interactions
The best real estate agents websites let their clients spread the word about their services. Social media sharing buttons are basic tools that help spread awareness about offers and services. This is a free publicity tool — people can encourage their friends to visit the website and receive bonuses for this promotional activity.
Read also: What is a crm in real estate
News and blog
To increase customer’s trust in the company, real estate providers should share their insights, views on industry trends, showcase real cases, and publish interviews with the company’s professionals. By using search engine optimization, companies can use these blog articles to drive visitors to the website and increase their reach to potential buyers.
Website visitors should be able to look for the property directly from the website’s main page. Search should include filters on an object’s location, price, age, size, characteristics, infrastructure, state, etc. Be sure to enable simple search as well — it’s helpful for users who want quick result generation and don’t have clear criteria in mind.
Make sure to highlight your best offers in a special section or page. Users should be able to place their listings into this “Featured” section for additional payment — this can be an additional source of website’s revenue, except for direct sales. Also, it will be a quick destination for finding urgent or premium offers.
This feature allows buyers to look up the location of the property on the map — you can connect the Google Maps API to make this possible. Sellers, on the other hand, will use the map to locate their property and increase the likelihood of the purchase.
Each page should have a contact form where users can submit requests for an immediate reply. This is usually done in a side panel or at the bottom of the page. In a form, a user leaves name, contacts, and a message. Don’t collect more data than necessary — long forms are likely to discourage website visitors.
Real estate agent website examples
Of course, all of the described functionality represents the basics of the real estate website’s features. The final functionality depends on the realtor's positioning, client management methods, target audience, and business goals. Let’s see how successful real estate agencies and realtors use their online pages for attracting clients and automation.
1. Fredrik Eklund
in the business, Fredrik Eklund established a digital presence with a clean, intuitive website that has all of the features, described above. The property listings are grouped by prices, locations, and additional characteristics, and the search is available directly on the main page.
The website appeals both to sellers and buyers with separate dedicated pages. The first screen of the main page displays a slogan — “Over a decade of proven success.” This builds the visitor’s curiosity and encourages them to learn more about the company.
2. No bedrooms
This is a custom real estate website of a well-known realtor, Ellie Mix Yiehl. Our favorite aspect of this one is its efficient communication with the target audience. Instead of collecting all types of properties, the service focuses on studios and bedrooms, packing it under the slogan “Live Efficiently,” which is displayed on the upper banner of the page.
The bedroom search isn’t detailed — the main criteria are location, size, and price. Still, it works for the minimalistic website — you can get to the filters once you’ve done a basic search. It’s a simple website that’s not meant to impress the premium audience — but instead, it clearly carries out the message to its target group.
3. Ryan Serhant
Ryan Serhant is a well-known real estate agent with a responsive, animated website. It’s well laid out and efficiently structured, clearly targeting premium clients. The main page provides answers to main questions, describes services, showcases Ryan Serhant’s impressive social media following and encourages users to subscribe.
This solution feels more personal than other examples — right on the main page, you can see the gallery with Ryan’s family pictures and photos from the vacation. It’s his way of building trust with visitors and showing the human side of the business.
4. Jason Obernie
provides a nice example of efficient listing usage — the platform uses MLS (multiple listing service) to collect offers from real estate boards and get deals. On the main page, visitors have access to the map view — they can choose the city, district, or even a street.
The website loads slowly, due to the high resolution of images and frequent use of animation, but it’s common for premium real estate sites. Still, it’s a lesson for real estate agents — you need to find a balance between impressing your visitors while still delivering a smooth experience.
5. Joshua M. Barris
The first screen of the main page showcases recent listings of the agent — a great idea for forming visitors’ trust. The website also offers images, videos, and testimonials, all of which showcase realtor’s experience.
The listing search is connected to the map view — all found results are automatically displayed on the map. The website also has a blog where Joshua M. Barris is sharing his expertise and reporting achievements — another tried-and-proven marketing technique.
The final word
Successful real estate agency sites aim to provide their visitors with information and impress them with deep expertise and long-term relationships with clients. The intuitive functionality is a crucial sales aspect — users should be able to quickly search for listings, open and upload pictures, and contact realtors for support. Additional pages, like Blog or Press, help establish and maintain the company’s authority in the industry as well as attract more visitors with Search Engine Optimization.
designs, develops, tests, and maintains professional real estate websites, helping the companies to manage the technical aspects of the process. Over the years, we’ve developed international real estate websites for agents, and property companies. The end page fits the target audience’s needs, provides details on the property, and showcases the company’s expertise. If you’d like to increase your sales with a powerful website, contact us and you’ll talk directly to our real estate development experts.
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